The first advert I will be analysing is the Diesel 'loverdose' campaign.
The model is lying in a diagonal position, showing her figure and firmly holding the perfume on top of her because she is trying to look as if its a temptation which you need to work hard for, in order to get. The model's facial expression is intimidating and threatening as it makes you think twice about your body and your body features and she is also making eye contact in the first image but not in the other image, posing in a different way. The location of the advert starts in a cafe, this is an everyday typical location as the majority of the public spend their time in a cafe at lunch or in the morning. The mies-en-scene includes props like tables, tv, the blinds then carries out in the streets, the location is on the side of the road and other people are walking by then in a car, in a club and in a bedroom. The storyline for the advert is that the model sprays the perfume on her neck which symbolises attraction, then she walks in a cafe and the people in the cafe look at her in a attracted way, afterwards she looks at the TV in the cafe and the boxer on the TV looks at her which makes him feel vulnerable and weak once she comes out of the cafe she proceeds to her car and sees an officer giving her a ticket and as she gets closer he rips up the ticket. This then makes her feel superior and feels that perfume is her secret weapon and with that bottle of perfume she can get away with anything, whilst the audience feel they must have her power by buying themselves one of the Diesel ‘loverdose’ perfume. The costume used for the model is a grey pair of jeans with a black leather blazer and a grey baggy vest showing her chest with a black pair of high heels and a black bag showing her sophistication. The props used in the advert is the perfume which is in a diamond heart shaped bottle and the connotation of this is if anyone sprays it on their self, someone will instantly fall in love with that person. The props used in the video advert is the table in the cafe, the TV in the cafe, the car on the road is a connation of her being rich, super powerful and pretty this lets her park her car anywhere. The colour used in the poster advert is black, white, purplish pink to make the perfume stand out from the black and white background. The colours used in the video are sophisticated and elegant showing us that the people who use this perfume are elegant people. The name of the product is 'Loverdose' and the connotation is that spraying the perfume on you makes people addicted to you as it is called 'Loverdose.' The slogan for the product is 'THE NEW FRAGRANCE' and the connotation of that is that no other perfume smells like it, the choice of language is English because English is one of the most known language and the font type used for the product name and slogan is a normal/formal font to show formality. The camera shots used for advert picture one is medium shot from her head to her knees, for advert picture two the shot used is medium close up from her head to her shoulders. The audience is females aged 14-18+ because of the shape of the product which is a heart shape representing love. The income for the audience would be middle/high in come because the product looks very elegant and rich. The lifestyle choices for the audience would be fashion and magazines, and the Maslow audience type would be a succeeded.
Goffmans theory is when Superiority, Domination + Body Language when men are shown in dominated postitions and appear to be reflective of thought and intelligence, and women are shown in phsically potrayed in sexual or reclining poses with blank or inviting expressions. Dismemberment for Goffmans theory is when on females parts of the body such as legs, chest etc., are used rather than the full body. This is often applied to sell products which are not related to the body. The voice-over authority is when in moving image adverts, male voices are used as voice-overs in commercials rather than females.
Goffmans theory applies in my advert because it starts of showing the model's bum this connects to dismembermant because it is selling a perfume product by showing the models bum.
Goffmans theory applies in my advert because it starts of showing the model's bum this connects to dismembermant because it is selling a perfume product by showing the models bum.
